Privacy policy

  1. General

    This Privacy Policy applies to our website dedicated to our brand LIBERTÉ56®, available at (the "Website") where we, LIBERTÉ56 located at Avenue de la Liberté 56, 1930 Luxembourg, the Luxembourg (‘LIBERTÉ56’ or ‘we’ or ‘us’) collect certain personal data. We are the controller of the Personal Data collected and processed through this website.

    Please read this Privacy Policy carefully as it contains important information to help you understand our practices regarding any personal information that you give to us or that we collect otherwise in the context of the Website (“Personal Data”).

  2. What Personal Data We Collect and How We Use your Personal Data

    To access our website, users must undergo age-verification to ensure you meet the minimum age requirement for using our services. However, this personal information is only collected once and is not stored by us, a Cookie remembers your successful age-verification, not your age itself. Otherwise you can use the majority of our Website without being required to provide any Personal Data to us. For certain services or activities you will need to provide Personal Data for us to be able to provide you the requested service or product or for you to participate in the activity.

    • Membership

      The Personal Data includes your full name, contact information as well as address information. We use this personal information in order for you to be able to log in as a Member and experience the Website in its full potential. Contact information is saved in case we need to contact you (e.g. for an order you placed). Lastly, address information is collected for delivery purposes of your orders. When creating a membership account via this Website, we need a copy of the front of your identity card. This is ONLY used for us to compare the name given at registration, to verify that you are of age to create an account and to prevent misuse to your account from another person. The signature is required for us to have your consent to collect and use this data as previously stated as well as to get a validation that your data is correct.

    • Using photo and / or video footage

      The Personal Data may include photo and/ or video footage captured at public or private events on social media, with marketing agencies and internally. We may share these photos and video footage on our Website or use social media to promote our products and brands and grow our business. Where required by law, we will first obtain your consent to use this data.

  3. How We Share Your Personal Data

    As member of a global business, we share Personal Data within the LIBERTÉ56 Group for analytical and operational purposes and for market activation purposes as described under point 2 in this Policy. We will only share such personal data data when we are allowed to do so by law.

    We may need to share Personal Data with third parties to help us provide services and products to you and to run our Website. These third parties are:

    • VivaWallet which provide the payment functionality

    We may also need to provide Personal Data to law enforcement bodies in order to comply with any legal obligation or court order.

  4. Security of Personal Data

    We will take appropriate technical, physical and organizational measures to protect the Personal Data collected through the Website from misuse or accidental, unlawful or unauthorized destruction, loss, alteration, disclosure, acquisition or access, that are consistent with applicable privacy and data security laws and regulations. However, we cannot be held responsible for unauthorised or unintended access that is beyond our control.

    Our Website may contain links to other websites. We are not responsible for the privacy practices, content or security used by such other websites, which shall not be governed by this Privacy Policy. We advise you to always carefully read the privacy policies on these other websites.

  5. Storing of Your Personal Data

    We will store your Personal Data for as long as legally required or for as long as necessary to provide you with any requested services or for any of the other purposes listed in this Privacy Policy.

  6. Cookies

    A major part of the information referred to in this Privacy Policy is collected via our use of cookies. Cookies are small text files containing small amounts of information which are downloaded and may be stored on your user device, e.g. your computer, smartphone or table. To view more information on what cookies we use and how we use them please review our separate Cookie Policy.

  7. Social Media

    You may choose to share information on our Website via social media, such as Facebook, Instagram, WeChat, LinkedIn and YouTube. This means that the information you share, with name and preferences, shall be visible to visitors of your personal pages. We advise you to carefully read the privacy policies of the social media parties as these are applicable to the processing of your Personal Data by these parties.

  8. Children's Privacy

    The Website is not intended for use by individuals under the age of 18 (or the applicable legal age for consuming the products in question). We do not knowingly collect Personal Data from individuals under the age of 18.

  9. Your Rights to Access, Rectification, Deletion, Restriction and Data Portability

    If your personal data is or has been subject to the European GDPR (General Data Protection Regulation) or to the extent applicable under your local law, you have the right to request rectification and deletion of your personal data, to request restricted processing, to receive an overview of the personal data we have in a structured and commonly used machine-readable format. You also have the right to file a complaint with your local data protection authority. All your rights are subject to applicable data protection laws and other relevant laws and regulations, to the LIBERTÉ56 Privacy Procedures and other LIBERTÉ56 guidelines. Where you have provided consent to our use of your Personal Data, you have the right to withdraw your consent without this effecting the lawfulness of our use of this Data before your withdrawal.

    Please note that if you make use of (some of) your choices and rights, you may not be able to use, in whole or in part, our Website services anymore.

  10. Your Right to Object

    You also have the right, in certain circumstances, to require us to stop processing your Personal Data. However, where we have compelling legitimate grounds, we will continue processing your Personal Data.

  11. Updates

    We will keep this Privacy Policy under review and make updates from time to time. You can consult this web page for the latest version.

  12. Contact

    If you wish to exercise any of your rights listed above, if you have any other question or a complaint about this Privacy Policy or about our handling of your Personal Data, please contact us (via Email as example: You also have the right to file a complaint with your local data protection authority.

Data Protection Officer

To exercise any of your rights stated above, you can contact our DPO Mr. Theisen Luka via E-Mail at

The most recent version of this Privacy Policy is dated: 29th March 2024.